The Government of British Columbia has announced an ambitious plan to grow the province’s tourism industry and significantly increase visitor spending over the next decade. The strategy aims to double tourism revenue to about $48 billion by 2036, making tourism one of the province’s key drivers of economic growth.
Tourism is already a major part of B.C.’s economy, supporting thousands of businesses and jobs across the province. Provincial officials say the new Tourism Sector Action Plan will help strengthen the industry while creating more opportunities for communities and workers. The plan also hopes to attract more international visitors and encourage Canadians to explore destinations within B.C.
The strategy focuses on several key areas. These include promoting B.C. globally as a top travel destination, improving transportation access so visitors can reach different regions more easily, hosting large events and conferences, and encouraging private investment in tourism infrastructure such as hotels, attractions, and resorts.
Officials say major global events, including the 2026 FIFA World Cup, could play an important role in boosting tourism and showcasing the province to international audiences. By attracting more visitors year-round, the government hopes to increase spending in local businesses such as restaurants, hotels, and tour companies.
Another focus of the plan is to support smaller and rural communities that rely heavily on tourism. By improving travel access and promoting regional destinations, the province hopes tourism benefits will reach more areas beyond major cities.
Tourism Minister Anne Kang said the province already has strong advantages, including natural landscapes, diverse cultures, and vibrant communities that attract visitors from around the world. The new plan, she said, is meant to build on these strengths while ensuring long-term economic growth.
If successful, the strategy could create new jobs, attract investment, and strengthen local economies throughout British Columbia over the next decade.
